Hal explains relevance and value and how ad rank works. Most advertisers may think it’s like an ebay auction and the highest bidder wins. Not so says Hal.
How do you feel your AdWords campaign is performing for you right now? What would it need to look like 1 year from now for you to feel it is successful? Who manages your AdWords account?
Because Google favors local businesses in search results, they have made it extremely easy for a business to apply a little known process that actually makes your ad appear twice the size on the page, it has your address, your phone number, people can click on a map, so that’s a huge advantage that nationwide advertisers don’t have.